Adialaway is a Nigerian online and mobile marketplace that matches freelance labor (artisans) with local demand, allowing consumers to find immediate help with everyday tasks, including cleaning, moving, delivery and handyman work. With over 2,000 vetted Artisans from across various locations in Nigeria, Adialaway provides the most convenient and affordable way to get things done around the home/office.
We understood we were dealing with a youthful brand that is born on the foundations of convenience. This was considered when customizing the icons for Adialaway. The selected colour palette, hex codes and typefaces were also deliberate. We got a positive feedback on the brand direction and this helped us move on to designing the website with specific visual simplifications.
RESULTS & GROWTH IMPACT
The results surpassed the Adialaway’s expectations. We were able to bring life into their idea of a platform that connect vetted Artisans from across various locations in Nigeria which was previously only imaginary. We successfully created a timeless logo, simplified app and an adaptive and highly interactve website as we tested to convey the ease of booking on mobile and web.